Our Passion

At Body By Jake, our passion is people. Through inspiration, motivation, and innovation, we give people of every generation the means and the will to believe in themselves and achieve healthy, rewarding lives. We deliver this commitment with the highest integrity and ethical standards, and we measure our success by the loyalty and trust each person places in us.

Our Company

With a keen sense for the fitness trends of tomorrow and as a leader in inspiration and motivation, Body by Jake has carved a unique position in the world of health, inspiring millions to get fit, while achieving 18 years of satisfying consumer demand with innovative health and fitness products. Formed in 1990, to capitalize on Jake Steinfeld’s renowned reputation, Body by Jake's name is an identity recognized by more than 150 million Americans who associate the trademark and Jake's personality with quality, fitness, health, a Don’t Quit! attitude. Body by Jake has emerged as a leader in the home fitness area with some of the most successful health and fitness products, and has received an impressive response from over 2.5 million customers. The Company and its fitness products have been recognized by the Electronic Retailing Association with 17 nominations and 6 coveted awards. Our fitness products continue to put Body by Jake in a realm all its own, using our visionary approach to fitness. Our ideas and projects stem not from what everyone else is doing, but by looking at the changing needs of our customers and setting trends that are important to the evolving lifestyle of Americans and people worldwide. Body by Jake's greatest strength is our ability to attract and motivate people to take an interest in fitness by presenting a healthy and fit lifestyle in an inspiring and fun way, not intimidating. Body by Jake breaks down the barriers of fear and procrastination and offers "real life" solutions that anyone can attain.

Jake Steinfeld

Jake Steinfeld is one of the fitness industry’s reigning icons, responsible for creating the personal fitness training industry over 30 years ago. A street-smart entrepreneur, he continues to develop successful products, brands, and businesses as Chairman and CEO of Body by Jake Global® (www.bodybyjake.com).

Jake is revolutionizing the training industry for the digital age with the creation of Global Fitness Media® the entity behind websites FitOrbit® (www.fitorbit.com) and Good Food Near You® (www.goodfoodnearyou.com).

Another multi-media innovation of Jake’s was the launch of ExerciseTV® (www.exercisetv.tv), the first fitness on-demand television network, with partners Comcast®, New Balance®, and Time Warner® which is currently available in 35 million homes.

Jake also started the world’s first digital fitness music label, Don’t Quit Music® (www.dontquitmusic.com), in partnership with Universal Music Enterprises® (Ume) to create category specific workout music.

In the literary world, Jake’s book, I’ve Seen a Lot of Famous People Naked and They’ve Got Nothing on You! was a New York Times® business bestseller and Wall Street Journal® best seller. His other titles include Get Strong! Body by Jake’s Guide to Building Confidence, Muscles and a Great Future for Teenage Guys; PowerLiving by Jake, Eleven Lessons to Change Your Life; and the instructional’s Don’t Quit, and Body by Jake.

Jake’s passion and success has allowed him to make another of his dreams a reality with the creation of Major League Lacrosse® (www.majorleaguelacrosse.com). The nation’s first professional outdoor lacrosse league, MLL is now entering its ninth successful season with teams in Boston, Chicago, Denver, Long Island (NY), Toronto, and Washington DC with a nationally televised game of the week on ESPN2.

Jake created his Don’t Quit! Foundation to support and educate the youth of America about the value of physical fitness by providing state of the art fitness centers in inner city middle and high schools. There are now 30 Don’t Quit! Fitness Centers across the United States of America.

He was appointed by Governor Schwarzenegger to serve as Chairman of the California Governor’s Council on Physical Fitness and Sports® (www.calgovcouncil.org), with the mission of establishing California as the nation’s first “Fitness State”. Jake’s goal is to inspire kids to have a “Don’t Quit!” attitude while trying to win the Governor’s Challenge that requires them to be active for 30-60 minutes a day, 3 days a week for a month. One of the council’s more successful initiatives that Jake implemented are the Spotlight Awards which honor individuals, organizations and events that positively impact the physical activity and fitness levels of California’s children and youth. The National Association for Health and Fitness (NAHF) named the California Governor’s Council on Physical Fitness and Sports as State Council of the Year for the second time in a row recognizing Jake’s leadership in promoting health and fitness as a model for the country.

Ahead of the trends, Jake continues to utilize evolving media, an entrepreneurial spirit and a commitment to philanthropy to help transform lives.