1/5/2009
Don't Quit! Music Launches
Universal Music Enterprises (UMe) and Body By Jake Global (BBJ) Create the World's First Digital Fitness Music Label
LOS ANGELES, Jan. 5 /PRNewswire/ -- Universal Music Enterprises (UMe),
a division of Universal Music Group, the world's leading music company, and
Jake Steinfeld, the iconic entrepreneur who has been credited with creating
the personal fitness training industry with his Body By Jake Global brand
(BBJ), have launched the music and fitness industries' first digital
fitness music label, Don't Quit! Music, which will create category-specific
workout music. The announcement was made today by Bruce Resnikoff,
President and CEO of UMe, and Jake Steinfeld, Chairman & CEO of Body By
Jake Global.
This multi-year agreement will tap UMe's extensive catalog and UMe's
award-winning sales and marketing prowess to create and distribute music
collections for a wide variety of fitness workouts, from yoga to Pilates,
mountain biking to weight training, and everything in between. The workout
mixes are created by music and fitness professionals, designed specifically
to maximize the workout experience. The customer can choose custom mixes by
purchasing a slotMusic card or via a simple 3 step download process for
their MP3 player.
According to research, the number one reason why people quit exercise
programs is that the routines, location, and music become boring and
repetitive. With the new player, new pre-loaded mixes created by the
industry's top DJs and producers will be available on slotMusic cards or
digital downloads throughout the year, allowing workouts to be continuously
updated. All mixes can be digitally downloaded (dontquitmusic.com). These
mixes feature top-selling artists in a non-stop, continuous mix format,
designed to provide a seamless music environment for exercise. And for
those with specific needs, customers will be able to make custom mixes to
compliment their workouts.
Music products will be made available in the major formats, such as on
digital downloads, all digital partners, including iTunes, Rhapsody,
Amazon.com etc., on CDs and on MP3 devices. Digital downloads will be
available via an easy to use 3 step process by going to the websites
(http://www.dontquitmusic.com, http://www.bodybyjake.com, http://www.exercisetv.tv) step one:
choose your own mix; step 2: download mix; step 3: plug in your player and
it's ready to play.
In response to today's hectic lifestyle, these new mixes are also
available on a new slotMusic card. slotMusic cards (music on microSD cards)
enable consumers to instantly and easily enjoy music from their favorite
artists without a PC or internet connection. Users simply insert the
slotMusic card into their microSD-enabled mobile phone or MP3 player to
hear the music. slotMusic cards will be bundled with a tiny USB adapter
ensuring seamless interoperability with all computers. Today, hundreds of
millions of multimedia-phones, virtually any computer with a USB connector
and a growing number of in-car sound systems can play slotMusic cards.
BBJ and UMe will be able to create many cross marketing opportunities
to reach music fans as well as fitness fans by offering them a unique
product. In addition, Body By Jake customers will be offered the music
through all BBJ branded productions across multiple platforms. ExerciseTV,
which Steinfeld founded, will also provide additional exposure for the new
line. ExerciseTV can be found on-demand in 27 million cable television
homes across the country and at http://www.exercisetv.tv.
"Music is such an integral part of exercise and, to my knowledge, no
one has really made music as important as the workout itself. They need to
go hand-in-hand, because with good music, you can get through a tough
workout -- or any workout. For that matter, with good music you can get
through life with a smile on your face," says Mr. Steinfeld. "Fitness has
become more and more customized: We have a different shoe for every sport
and type of exercise, so why shouldn't people have customized programs of
fantastic music that inspire and motivate them through their favorite
workouts?"
"This collaboration with Jake, who has established himself as the
leading fitness expert and entrepreneur, gives us a great opportunity to
maximize our existing catalog, while creating new opportunities for
emerging artists," commented Mr. Resnikoff. "People are consuming more
music today than ever, and in new ways that fit their lifestyle. Fitness
professionals and enthusiasts alike will now be able to work out to the
best music content, delivered in an array of new formats."
Jake began his relationship with UMG in 1983 when he released his first
exercise video in the marketplace. He then made music history when he
released the first original video soundtrack in 1984. The album, entitled
Don't Quit, included music by artists such as Bobby Caldwell and Joseph
Williams, and was released by MCA Records.
About Universal Music Group
Universal Music Group is the world's leading music company with wholly
owned record operations or licensees in 77 countries. Its businesses also
include Universal Music Publishing Group, the industry's leading global
music publishing operation.
Universal Music Group's record labels include Decca, Deutsche
Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island
Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville,
Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal
Motown Republic Group, Universal Music Latino, Universal Records South, and
Verve Music Group as well as a multitude of record labels owned or
distributed by its record company subsidiaries around the world. The
Universal Music Group owns the most extensive catalog of music in the
industry, which includes the last 100 years of the world's most popular
artists and their recordings. UMG's catalog is marketed through two
distinct divisions, Universal Music Enterprises (in the U.S.) and Universal
Strategic Marketing (outside the U.S.). Universal Music Group also includes
eLabs, its new media and technologies division; Bravado, its merchandising
company; Twenty-First Artists, its full service management division; and
Helter Skelter, its live music agency.
Universal Music Group is a unit of Vivendi, a global media and
communications company
About Jake Steinfeld and Body By Jake
Jake Steinfeld is one of the fitness industry's reigning icons. A
street-smart entrepreneur responsible for creating the personal fitness
training industry, Jake continues to develop successful products,
businesses, and brands through Body By Jake Global. In 2006, Jake launched
ExerciseTV, the first fitness-on-demand television network, in partnership
with Comcast, New Balance and Time Warner; the network is currently
available in more than 27 million homes in the United States and online at
http://www.exercisetv.tv. In 2005, he was appointed by Governor Arnold
Schwarzenegger to serve as Chairman of the California Governor's Council on
Physical Fitness and Sports, with the mission of establishing California as
the nation's first "Fitness State." Jake is also the founder of Major
League Lacrosse (MLL), the nation's first professional outdoor lacrosse
league, MLL is now entering its ninth successful season with ten teams
throughout the country. Jake created his Don't Quit! Foundation to support
and educate the youth of America about the value of physical fitness by
providing state of the art fitness centers in inner city middle and high
schools. There are now 30 Don't Quit! Fitness Centers across the country.
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